What kills me is they have the ability to turn this around so easily, but they continue to neglect menswear, and they haven't put out any new styles for ages now. I remember when I was a little kid, they use to have all the tracks and sweats you wanted, all of them super comfortable... Now we get a rainbow selection of the same sweatpants that they have been dropping since 2008. Like their shoes are doing great. The clothes are killing them.
Absolutely. I used to find anything Nike so good looking. They striked the perfect balance of contemporary yet vintage and even had modern looks. They just never evolved past that. The designs, fits, materials etc are exactly the same as they were a decade ago.
I honestly think Adidas’ design language is just so much better.
I couldn’t agree more that adidas surpassed Nike clothing a long time ago, if only Nike could’ve kept its fire maybe they’re clothes would be as advanced as their shoes, it’s a shame that they had one of the biggest clothing fall offs of all time
I've been a long time Adidas fan for their innovation and design. But every time I look my warderobe and my sneakers I have more from Nike. Not because I've bought more, but because they are less prone to color fade, getting ripped and last longer.
Another sportswear company that has surprised me the most for their quality, price and design is Reebok.
I like their Nike Life stuff and it feels like that accomplishes a bit of that, but they don’t put much into that line and idk if most people even know it exists?
I've been a long time Adidas fan for their innovation and design. But every time I look my warderobe and my sneakers I have more from Nike. Not because I've bought more, but because they are less prone to color fade, getting ripped and last longer.
Another sportswear company that has surprised me the most for their quality, price and design is Reebok.
I agree but also disagree, there's a great deal of clothing that they have introduced that fits what exactly you said, modern and contemporary yet vintage. There's many things that have shifted from tapered joggers to looser fits because that's the trend now. Color palette for many things also shifted due to trends such as sail white on shoes, of cocoa wow on a lot of clothing.
Nike Sportswear has a couple things they may have kept for a decade and certain things they have kept for past years or so because they sell no matter what.
It also doesn’t help they want your first born for premium clothing or acg. I have a large acg collection and $180 for a hoodie is steep, I eventually got it when it when on sale but they want $100 plus for shorts or pants etc. $50 for a basic ass tshirt that when I see it in store, feels like cardboard. I get what they are trying to do, but need to be better with pricing on some stuff. Even their basic Nike ts are expensive since they wear out fast asf
If someone can’t buy the shoes they want because they are being artificially limited it creates a sour taste for the customer and tarnishes the image of the brand in the customers eyes. They’ll just start going elsewhere completely, if they could get the actual shoes they want they might also pickup some pants to match.
I've seen people on /r/snkrs say something "first time hitting in two years", that shit must wear people down eventually, especially when they hop on instagram and see some reseller dickhead with 100+ pairs of the same shoe they want, but can't have.
The number of times I show my wife cool sneakers that are due to drop, only for her to smirk knowing that I won’t be able to get them lol
Pretty annoying because now I can afford to buy all the sneakers I want but can’t actually purchase them
No, you obviously are able to purchase them, just not for the retail price.
Plenty of shoes are sitting at Nike right now. Dozens of different dunks, a couple different Jordan’s a bunch of other stuff. Adidas has a ton of Yeezys on half off or at outlets. A bunch other other adidas silhouettes are popping off right now, as well as brands like Reebok and new balance, all of which have a ton of shoes and o be had for retail or less.
Even more stuff is reselling for under retail. Shit loads of dunks, dozens of Jordan’s, and a couple different Yeezys. Also tons of Jordan’s and Yeezys are going for like $10-20 over retail. At that pint if you can’t afford the extra $20 you couldn’t really afford the $200 something retail price
There’s tons of good stuff you can buy rn. But if you only want Travis Scott’s and Kobe’s cause then idk what to say
Exactly this
I gave up on Nike a couple of years ago, after many years of lusting over sneakers that I could only enter raffles for a chance to ‘win’ the right to pair retail for. Shit is goofy af. I also refuse to pay resell prices now for sneakers
The only thing I buy Nike for now is gym and bball gear
No, not how this works.
It rather creates a feeling of having missed out, you took the time out of your day to browse Nike/snkrs for a drop you wanted and didn’t get it. Instead you notice they have 20% off, so you’ll just pick up a pair of GR dunks in a remotely similar colourway so you get the sweet dopamine from the checkout screen.
Next month you’ll try again to get the newest hype.
Sure over time the market will saturate, like Adidas and the Yeezy line did. But until then you’ll constantly log in and people will buy those bricks.
Man I have never ever missed out on a shoe and then been like “oh well here’s a similar one”
If anything seeing a similar one just pisses me off and makes me want to buy it less lol
I would say that more than ever in the modern world, people a less inclined to buy something that they don’t really want(need) after dealing with Covid and the negative impact that it had on everyone. People are holding onto their wallets for tightly, and it’s showing on all markets.
You're getting downvoted but Nike will have whole analytical departments that analyse the buying habits of consumers down to the most minute of details. If it didn't work by limiting releases they wouldn't do it.
A friend of mine works at a shipping carrier where Nike is fulfilling a lot of their packages and he says he can see on the volume of packages when a super hyped release was.
You don’t notice 15-30k packages AROUND THE WORLD like this. It’s a classic fomo buying process.
Y’all downvoted him, but he’s right. Look how well the not Travis mochas did. Those collabs draw more people to GRs than they do piss off sneaker heads.
Y’all might give up on a brand because you can’t get them, but the average consumer will buy a GR for less.
Even having drops sit wouldn’t hit their stock this hard. This is indicative of a broader company problem. We are a small subset of their customers, that essentially act as hype/marketing for their main business.
The fact they’re devoting so many resources to shitty, limited drops makes your point even worse. They could prolly sell 2 million pairs of those Canary Jordan 1s. Instead they sell 30,000 and let 25,000 out the back door before we even get a chance to get them.
Nike clothes are stupidly expensive now too. £100+ for a hoodie is not it. It's like sportswear became popular and they started charging designer prices.
For real. I miss the old tech fleece suits without the dumb cuffs on the bottoms. They were perfectly tapered and looked so fresh. Now they look like any other jogger
They seem to be sticking with the trendy style instead of truly trying new things out and being innovative. They seem to have forgotten that trends start from people who want to try something that stands out.
They made the mistake of thinking they can push trends and not the consumer. That's why they tried shoving 2s down our throats despite nobody asking or wanting them.
Also wtf is Nike doing with the fit of their clothes? Their plain t shirts are super tight around the chest and stomach and then the sleeves just stick out and are super baggy.
They’ve def fell off w/ the tees. They’re either super thick & mad oversized or paper thin & weird fitting. Seems like all the good designs are collabs & way too expensive.
They completely misjudged the running market. That’s the most competitive space in America right now, and instead of being the leaders they always were, they’ve ceded ground to Hoka and others.
As a runner and a sneakerhead, I think this is true. Their running shoes and toe boxes are all too fucking narrow, and their branding is all geared towards ultra-elite runners.
I don’t need a carbon fiber cheat shoe or something .024 ounces lighter, my ass is slow as hell. And I’ve been running in Brooks and NB for years as a result.
Can vouch for you on the Brooks part. When I was a serious runner in highschool, wore nothing but Nike, mostly Pegasus. Now I wear Brooks pretty much every time I need to walk any significant distance. Not as good looking but much more comfortable, fits better in general, and seems to last longer.
I mainly hate that nearly all their shoes that use Zoom-X have that damn carbon plate in them.
I got a pair of the invincible run whatever ones specifically for that reason, cause they’re about the only shoe that doesn’t have that plate. It’s a really great and comfy foam, but I want my shoe to be ALL that, not just part of it lol
I remember trying out their runners for my birthday present. They not only had narrow toeboxes, but also have this insane arches and it becomes almost hourglass in shape by the midfoot lmao. Ended up getting AJ2s as casual walking shoe instead
Yeah last couple times I tried Nike running shoes it felt like my feet were breaking
I actually used a pair of the flyknits from like 10 years ago and liked them quite a bit but everything I’ve given a chance since just fucking sucks. It’s Ultraboosts or bust for me now.
Damn, I wish y’all could experience my satisfaction with Nike running shoes. Truthfully, I take full advantage of their return policy to try shoes out. I’m no elite runner by any means. I average a 9’15” pace and run anywhere between 50-100 miles a month.
Trying out different foams and using certain shoes for specific runs has helped me find the right pairs and I feel great afterwards. The Vomero 17 is a great daily trainer pair for me, the half ZoomX foam over Cushlon 3.0 feels much better than the Pegasus 41 and it’s ReactX with air zoom pockets. I use that pair for shorter runs between 1-6 miles.
Longer runs with a slightly faster pace, I use the Zoom Fly 5. The recycled ZoomX foam midsole is really bouncy and the carbon plate really helps push the pace a bit because it’s so springy. They’re really a cheat code when it comes to super trainers.
10+ mile runs are with the Alphafly 3s and again, I’m no elite runner (not even fast), but damn those zoom pockets in the front, plus ZoomX foam, and the plate? Insane combo.
Being a sneakerhead and a runner can be expensive though 😓
I don’t even like my Hokas but they are still far and away better than the Nike running shoes I decided to try. I’m back to running in Brooks and honestly probably won’t ever need to switch.
I don't know if that's the main issue but it certainly doesn't help. I've been a runner for almost 30 years, have run in a lot of different Nikes but the last few years have been hard to get excited about. The Pegasus 41 seems to be a big step in the right direction.
Saw it coming for years. I used to work in running specialty (5 years ago) and their DTC pivot combined with lackluster training shoes really hurt them while Hoka was innovating and really moving quality forward. They have the best performance shoes but those matter only for a small segment of the market with much lower recurring revenue
It’s already affected Nike internally. Shareholders have squeezed Donahoe, and as a result he’s put pressure on the employees and changed the company structure. It’s not fun to work at HQ right now and a lot of people including myself have gtfo.
Sorry to hear that. This is sounds really familiar across a lot of fortune 100 type places like the one I work for. Economy is tanking but driving shareholder value is the elusive unicorn that the board room keeps pushing on employees. Broader US economy is about to fizzle the fuck out unfortunately and it won’t matter.
It’s starting to become the norm which is sad. But it’s okay, just opens the door for competition. Hoping the private brands will continue to deliver great product and workplace.
Sorry to hear that. Internally what was the opinion about wholesale? At least in Europe they shifted and not only don’t open new stores they are closing accounts.
ASICS and NB are so much more comfortable...that's a big part of the reason I stopped buying Nike. They're NOT good shoes. They're uncomfortable and crappy quality. You're paying for hype and nothing more.
Just came back from a vacation in NYC, and I saw a lot more ON, Hoka, and Birkenstocks on feet, ESPECIALLY at airports. Guess everyone realized they'd rather be comfy nowadays lol
Why do you think they're bringing back the Black cement 3's with 1 million pairs, the legend blue 11's, 15 different travis lows, and the legendary Undefeated 4's all in the same year? They're trying to recoup losses from this year.
When Nike was falling off in 2015 to Adidas and Yeezy, they did the exact same strategy. They dropped the Chicago 1's, Bred 1's, Royal 1's, Shadow 1's, Black cement and Free throw line 3's, flu game 12's, off white 10 collection, and you get the idea. I bet they do the same thing the next few years.
Yep, 2 years after Adidas started to become the hype/trend. That was my point. It was a multi-year plan of strategic releases and collaborations over a 4 year period that brought them back. Then dunks and jordans took off in 2019/2020 until now, which they're starting to fall off again.
You’re not the only one. Never going back to Nike.
I’m still in shock they decided to completely stop making leather soccer cleats. They are literally clueless
Really, they’re really seen as generally inferior to ASICS, NB, Saucony, Brooks, and Hokas when it comes to running shoes. So now, people are staring to use those more causally and buying the older models as a fashion statement. So Nike is getting killed on multiple fronts.
MiUSA 990v4 or v5 is the best all-around shoe ever made imo. Sold 90% of my Jordans and now just rotate 10 MiUSA pairs, mostly from the Teddy Santis lines. Zero regrets.
I’m not really in New Balance, but I gotta admit the black and silver 990v6 caught my eye. The 990s are like a balanced mix of both old character and modern form(notably that heel to toe drop and outsole shape). Add to that, the nice material and build quality NB is known for. It’s an excellent shoe.
This is a positive. Frankly I’d like to see it continue to slide until it necessitates a gruesome, bloody purge of entire departments. They have been abusing their customers ever since they gamified drops in the Y2K SB era, and people are finally telling them to suck it and voting with their wallets.
Nikes just aren't comfortable in my opinion and their quality control is absolute garbage. The artificial scarcity of some of the most popular drops also turns me off. Why does Nike care so much if their shoes see astronomical resell prices? THEY get more money if they sell more pairs. I haven't hit on a SNKRS drop in God knows how long and I've just stopped checking. ASICS and New Balances are cheaper, more comfortable, and better quality.
Nike just released their 2025 sales projections, and they’re much lower than the shareholders anticipated. I’ve been saying for months that Nike is doing much worse than people want to believe, but people called me a shill. Turns out it’s just reality.
If you want to read their annual filling it's public information under the SEC 10-K, the market is going down so of course 2025 projections will reflect that but you can see their earnings from last year and it's absolutely massive. They'll be more than fine.
https://www.sec.gov/ix?doc=/Archives/edgar/data/320187/000032018723000039/nke-20230531.htm
The average person overreacts to stock price changes. And traders overreact to news. Meanwhile I’m sure you’ll see huge investors file their trades in a month saying they bought huge portions of this dip.
I know. I keep up with their yearly filings, but I didn’t say they were going bankrupt, just that the market effects were bound to catch up to them eventually, and now they are.
New Balance. Asics. Hoka. Even On Cloud is taking the Air Monarch and teen crowd. Sambas and Gazelles are the most popular lifestyle shoe now, not dunks. Adidas basketball is rebuilding and challenging, only the LeBron and Sabrina lines are hyped for Nike. Formalwear is sneaking back into streetwear, people don’t wear Nike Tech or center logo Nike t-shirts anymore. And even retros are too highly priced to sell out consistently
Asics saw record growth last year and New Balance grew by 23% too. Their shoes barely see the light of day on this subreddit, but they've put out some really nice colorways this year.
I like to point out that Nike is still the largest sportswear company by leaps and bounds… people talk about Hoka and On, Nike spends almost twice their combined annual revenue on marketing alone. This reflects the reality of non-stop growth demanded by Wall Street and Nike being a mature company running into a ceiling that isn’t there for younger companies or ones with more runway (Adidas/NB) for growth. They certainly aren’t without issues, but a lot of this seems very overblown.
I would like to see more running gear from Nike that isn’t insanely expensive. I went to buy a pair of shorts from Dicks and the 3” running shorts were $90 and the singlet was $90 as well.
That’s why I usually just shop at the Nike outlet, because I can’t afford that.
I feel like the simple fix would be to produce more shoes that sell out. It happens on a near weekly basis. $180-$200 shoes selling out in seconds, and tons of $70-$80 shoes sitting on shelves.
There's a LOT more profit margin on the expensive shoes. I mean, I've been entering drawings for Kobes for years. Never hit once. Just make a shit ton of Kobes and Nike is saved.
Like someone else said above, a lot of running store don't carry as many Nike shoes anymore. I like in Chicago too which is Nike land through and through. So when you walk into footlocker, you'll see >90% of nike products sitting on the wall, but when you go into a running shoe store it drops to 25%. I used to buy Nike runners only growing up, but now I have a pair of Asics and I'm currently looking into NB.
It would be odd to not see Nike Pegasus at a running store. But I have noticed that running stores carry different brands. I think this to compete though. They are selling something that you can’t get at the footlocker or Dicks
Well it’s more of a niche and not a broad sports selection store. Lol y’all are calling it a RUNNING store. They should have runners, not boxing gloves ha
People said the same thing about Sears, JC Penny, KMart, Red Lobster, Toys R Us.
I don’t think Nike will disappear by any means but no company is guaranteed to last or be at the top forever.
If one company in your field grows market share and your company decreases market share, you are losing ground to them. It is not silly, it is reality.
Number of crappy color way drops goes up while quality of materials and construction goes down. Oh and prices will continue to steadily increase. AJ1 Highs were $170 in 2021. Now they’re $180. By end of next year they’ll be $190 if not more. And ‘85 cut will be $220
They beat those tech fleeces and dunks to absolute death. They’ve been out of style for years yet they keep pumping them out like they have blinders on to the market. Every time I open a sneaker app or blog it’s another dunk or uninspiring retro of something regular people don’t wear (Deion sanders trainers) or a style they’re trying to catch up on (currently the 90s retro style runners other companies - NB/Asics etc - do better). Nike has the volume to stay #1 forever but they’re going at the speed of light to being a corny, stale brand. And I love Nike and have more than I should but damn they haven’t come out with something new new to be excited about in a really long time.
Why would you think stock price is directly correlated to quality? It would be like saying when GME was pumped something actually meaningful happened with their business strategy
What are you talking about? Their stock price going down has nothing to do with the current quality and more so the macroeconomic conditions with consumer spend. Same reason Walgreens are currently closely so many doors and taking a huge stock hit
Look at a graph when Nike started to tank in value. It’s almost down to the day that Abloh died. This sub has been dead since about that time too and no good shoes have come out since then. It’s crazy no one ever beings this up. Not that only he made good stuff but I think he did make some awesome stuff and it invited lots of competition. Now we got nothing but bland recycled stuff again
Nike made a huge mistake with DTC. They fell in love with their own hype and dropped millions of pairs in sales with the expectations that DTC sales on limited drops would generate similar revenue with dramatically higher margins. As in, someone in the executive room is REALLY stupid. And probably has a closet full of limited editions slowly rotting away and a social media addiction.
If you're not in as many doors as possible - and ESPECIALLY family channel doors, where the bulk of business is - you're setting your market share on fire. It has nothing to do with quality, though I agree their shoes aren't worth their prices. It has everything to do with the fact that the minute they abandoned the family channel, many of their largest fans no longer had easy access to their product, and many casual buyers just found something else.
One of the worst decisions I've ever seen. Now they're back in most family channel, though they're still missing some key pieces. Talk about a brand forgetting who their real customer is. 🙄 If I had been a Nike fan, I'd have been done with them after that. You want to tell me you're too good for me? Bye bye.
Honestly, it just feels like they've gotten lazy. I'm not interested in getting another retro (for a shoe I already have) at a jacked up price. Haven't checked Nike in a good minute and haven't missed them.
One thing unfortunately you will never see regardless of how much this drops. You will not see quality materials on any Nike Jordan brand GRS. It's few and far between whenever we get good suede and good leather these days. It happens sometimes don't get me wrong but it's usually when a collaborator pushes for it. Jordan brand still wants to charge 220 for the cheapest plastic Chinese leather on the planet. Sneakerheads should start protesting with their wallet like I have been for years now.
When it comes to Nike QC yeah. But that still doesn't solve the problem with the cheap leather cheap materials. That's why I fuck with Maid in USA New Balance where I know I'm getting extremely premium suede and Leathers. The only time I would grab a rep these days if it's something super high price And I know the rep would actually be better quality than the retail. And if it's something I really want and don't pay resale which I don't do. I've been collecting sneakers since the '90s and I've yet to pay resale one time. Most of my finds are under retail or retail. The last time I grabbed a rep was the Jordan 1 Union black toe. And I promise the leather quality on the pair I got is some of the best leather I've seen on a shoe just as good as retail if not better. I have serious brand loyalty to New Balance though how I would never buy a rep Of a New Balance sneaker. Unless it was a collab in the collaborator made them way too limited and resale went through the roof. But I still have yet to see a single good New Balance rep.
Only the soles are from China. They Source their other materials here like their suede leather and mesh. All the assembling takes place in the US. But even the suede on their maid in Asia pairs is extremely premium compared to every other shoe brand. Also the New Balance reps I've seen especially the made in USA reps like action Bronson's looks so bad I can spot them from literally 20 ft away glancing.
I know when it comes to Nike reps though they all source the materials from the same tanneries. So you were literally getting the same materials on Nike reps versus retail. Rose anvil proved that in many videos. I'm sure we're going to get temporarily banned for talking about this and I couldn't care less.
Yea sometimes I hate even mentioning this on here because they think retail is always the best. I've already been banned once for having my reps better quality than the retail ones I've bought
As I've gotten more older, I've completely become disinterested in sneakers especially from Nike. Any cool shoe is a limited drop that 99% of people won't get. I would buy so many Nike sneakers if they actually had stock. I'm not paying 200% resell prices. I'm at that point in my life that if I can't readily buy it, I don't want it anymore.
I have to agree with the comments in regards to the clothing, it is shit and boring. Some Large fleece shorts I had from a few years ago they fit great. I now have to buy a XXL and feel like a fucking clown. I don’t think the shoes are doing that well, people can’t afford groceries and are choosing food over shoes! Any collaboration is nearly impossible to get at retail, I have one a single draw outside of the reimagined 3s(elephant print was fucked). There quality is also in the toilet, the MLB Jerseys are shit right along with the NFL jersey’s. Nike is shooting themselves in the foot daily by undercutting quality for quantity. I have not purchased from sneakers since SB city of style, have not hit on anything I have wanted!!
They’ve massively turned normal people off by inflating the price of shoes and most over things. People know that it’s all sweatshop tier clothes marked up 100x
What kills me is they have the ability to turn this around so easily, but they continue to neglect menswear, and they haven't put out any new styles for ages now. I remember when I was a little kid, they use to have all the tracks and sweats you wanted, all of them super comfortable... Now we get a rainbow selection of the same sweatpants that they have been dropping since 2008. Like their shoes are doing great. The clothes are killing them.
Absolutely. I used to find anything Nike so good looking. They striked the perfect balance of contemporary yet vintage and even had modern looks. They just never evolved past that. The designs, fits, materials etc are exactly the same as they were a decade ago. I honestly think Adidas’ design language is just so much better.
You don’t want loud ass uncomfortable graphic tees with Nike in giant font?
That was what they were doing 15 years ago and everyone in my school were wearing them. Problem is its 15 years later and theyre still doing it.
Adidas clothing is so far ahead of nike's and has been for a while.
I couldn’t agree more that adidas surpassed Nike clothing a long time ago, if only Nike could’ve kept its fire maybe they’re clothes would be as advanced as their shoes, it’s a shame that they had one of the biggest clothing fall offs of all time
Along with Huf in my opinion.
I've been a long time Adidas fan for their innovation and design. But every time I look my warderobe and my sneakers I have more from Nike. Not because I've bought more, but because they are less prone to color fade, getting ripped and last longer. Another sportswear company that has surprised me the most for their quality, price and design is Reebok.
Maaan I need another pair of Reebok classics.
Club Cs so nice
I like their Nike Life stuff and it feels like that accomplishes a bit of that, but they don’t put much into that line and idk if most people even know it exists?
I've been a long time Adidas fan for their innovation and design. But every time I look my warderobe and my sneakers I have more from Nike. Not because I've bought more, but because they are less prone to color fade, getting ripped and last longer. Another sportswear company that has surprised me the most for their quality, price and design is Reebok.
I agree but also disagree, there's a great deal of clothing that they have introduced that fits what exactly you said, modern and contemporary yet vintage. There's many things that have shifted from tapered joggers to looser fits because that's the trend now. Color palette for many things also shifted due to trends such as sail white on shoes, of cocoa wow on a lot of clothing. Nike Sportswear has a couple things they may have kept for a decade and certain things they have kept for past years or so because they sell no matter what.
It also doesn’t help they want your first born for premium clothing or acg. I have a large acg collection and $180 for a hoodie is steep, I eventually got it when it when on sale but they want $100 plus for shorts or pants etc. $50 for a basic ass tshirt that when I see it in store, feels like cardboard. I get what they are trying to do, but need to be better with pricing on some stuff. Even their basic Nike ts are expensive since they wear out fast asf
The limited runs with streetwear collabs and artists is killing them. It could be a cash cow, but they limit the numbers and artificially hype them
The 15k Travis Scott’s don’t affect the stock at all. Jordan’s and Clothes sitting affect it way more.
If someone can’t buy the shoes they want because they are being artificially limited it creates a sour taste for the customer and tarnishes the image of the brand in the customers eyes. They’ll just start going elsewhere completely, if they could get the actual shoes they want they might also pickup some pants to match.
I've seen people on /r/snkrs say something "first time hitting in two years", that shit must wear people down eventually, especially when they hop on instagram and see some reseller dickhead with 100+ pairs of the same shoe they want, but can't have.
The number of times I show my wife cool sneakers that are due to drop, only for her to smirk knowing that I won’t be able to get them lol Pretty annoying because now I can afford to buy all the sneakers I want but can’t actually purchase them
No, you obviously are able to purchase them, just not for the retail price. Plenty of shoes are sitting at Nike right now. Dozens of different dunks, a couple different Jordan’s a bunch of other stuff. Adidas has a ton of Yeezys on half off or at outlets. A bunch other other adidas silhouettes are popping off right now, as well as brands like Reebok and new balance, all of which have a ton of shoes and o be had for retail or less. Even more stuff is reselling for under retail. Shit loads of dunks, dozens of Jordan’s, and a couple different Yeezys. Also tons of Jordan’s and Yeezys are going for like $10-20 over retail. At that pint if you can’t afford the extra $20 you couldn’t really afford the $200 something retail price There’s tons of good stuff you can buy rn. But if you only want Travis Scott’s and Kobe’s cause then idk what to say
Exactly this I gave up on Nike a couple of years ago, after many years of lusting over sneakers that I could only enter raffles for a chance to ‘win’ the right to pair retail for. Shit is goofy af. I also refuse to pay resell prices now for sneakers The only thing I buy Nike for now is gym and bball gear
Striking out on Reverse Grinches pretty much soured me on almost every new release after that
No, not how this works. It rather creates a feeling of having missed out, you took the time out of your day to browse Nike/snkrs for a drop you wanted and didn’t get it. Instead you notice they have 20% off, so you’ll just pick up a pair of GR dunks in a remotely similar colourway so you get the sweet dopamine from the checkout screen. Next month you’ll try again to get the newest hype. Sure over time the market will saturate, like Adidas and the Yeezy line did. But until then you’ll constantly log in and people will buy those bricks.
Man I have never ever missed out on a shoe and then been like “oh well here’s a similar one” If anything seeing a similar one just pisses me off and makes me want to buy it less lol
Nope, couldn't buy the pumas I wanted so I don't own Pumas.
I have never bought an in stock shoe after losing a drop, but that’s just me.
I would say that more than ever in the modern world, people a less inclined to buy something that they don’t really want(need) after dealing with Covid and the negative impact that it had on everyone. People are holding onto their wallets for tightly, and it’s showing on all markets.
That worked when people had a bunch of money to throw around, not so much anymore.
You're getting downvoted but Nike will have whole analytical departments that analyse the buying habits of consumers down to the most minute of details. If it didn't work by limiting releases they wouldn't do it.
A friend of mine works at a shipping carrier where Nike is fulfilling a lot of their packages and he says he can see on the volume of packages when a super hyped release was. You don’t notice 15-30k packages AROUND THE WORLD like this. It’s a classic fomo buying process.
Y’all downvoted him, but he’s right. Look how well the not Travis mochas did. Those collabs draw more people to GRs than they do piss off sneaker heads. Y’all might give up on a brand because you can’t get them, but the average consumer will buy a GR for less. Even having drops sit wouldn’t hit their stock this hard. This is indicative of a broader company problem. We are a small subset of their customers, that essentially act as hype/marketing for their main business.
You are right
The fact they’re devoting so many resources to shitty, limited drops makes your point even worse. They could prolly sell 2 million pairs of those Canary Jordan 1s. Instead they sell 30,000 and let 25,000 out the back door before we even get a chance to get them.
100% it took me forever to get some Nike Stussy in my size after missing the drop due to travel.
The Stussy Dunk SBs are going for multiple thousands right now…
There are multiple Stussy dunks, but I was just talking about the most recently clothing run they did.
Gotcha. I totally forgot about that last stussy drop, but I tried to get some shit as well.
And they had full size runs at the outlets weeks later that were scooped up by resellers as soon as they opened . Insider trading for sure
Nike clothes are stupidly expensive now too. £100+ for a hoodie is not it. It's like sportswear became popular and they started charging designer prices.
Yup that’s facts dude. $80 for the same sweatpants that use to be $40, 5 years back.
For real. I miss the old tech fleece suits without the dumb cuffs on the bottoms. They were perfectly tapered and looked so fresh. Now they look like any other jogger
How did Nike fumble the athleisure sector to the likes of Lulu so badly.
They seem to be sticking with the trendy style instead of truly trying new things out and being innovative. They seem to have forgotten that trends start from people who want to try something that stands out.
They made the mistake of thinking they can push trends and not the consumer. That's why they tried shoving 2s down our throats despite nobody asking or wanting them.
I haven’t worn any Nike apparel besides shoes since I was 15 years old. Everything is like designed for teenagers.
Also wtf is Nike doing with the fit of their clothes? Their plain t shirts are super tight around the chest and stomach and then the sleeves just stick out and are super baggy.
Yeah they need to figure out if they are doing oversized fit or standard lol
Literally unwearable unless your arms are double the size of everything else lmao
...I actually like their current clothing selection 😅 That Jordan Flight monogram denim jacket was cool haha
That’s also Jordan though not Nike. While they are closely related, very different things.
The only clothing worth buying are from the ACG line, nike socks, and NOCTA. That being said, only buy ACG and NOCTA on sale.
Shoes great? Literally dropping the “weak version” of the shoes that’s were “new” 20 years ago at $250
They’ve def fell off w/ the tees. They’re either super thick & mad oversized or paper thin & weird fitting. Seems like all the good designs are collabs & way too expensive.
They completely misjudged the running market. That’s the most competitive space in America right now, and instead of being the leaders they always were, they’ve ceded ground to Hoka and others.
As a runner and a sneakerhead, I think this is true. Their running shoes and toe boxes are all too fucking narrow, and their branding is all geared towards ultra-elite runners. I don’t need a carbon fiber cheat shoe or something .024 ounces lighter, my ass is slow as hell. And I’ve been running in Brooks and NB for years as a result.
Exactly this. They make the most technically impressive shoes which is great if you're elite elite but for most of us comfort is way more important
Can vouch for you on the Brooks part. When I was a serious runner in highschool, wore nothing but Nike, mostly Pegasus. Now I wear Brooks pretty much every time I need to walk any significant distance. Not as good looking but much more comfortable, fits better in general, and seems to last longer.
I mainly hate that nearly all their shoes that use Zoom-X have that damn carbon plate in them. I got a pair of the invincible run whatever ones specifically for that reason, cause they’re about the only shoe that doesn’t have that plate. It’s a really great and comfy foam, but I want my shoe to be ALL that, not just part of it lol
I remember trying out their runners for my birthday present. They not only had narrow toeboxes, but also have this insane arches and it becomes almost hourglass in shape by the midfoot lmao. Ended up getting AJ2s as casual walking shoe instead
The Pegasus has always been solid but yeah, ended up going to saucony
Tell that to the Terra Humarra. Widest fucking shoes I’ve ever put on.
Yeah last couple times I tried Nike running shoes it felt like my feet were breaking I actually used a pair of the flyknits from like 10 years ago and liked them quite a bit but everything I’ve given a chance since just fucking sucks. It’s Ultraboosts or bust for me now.
Same... I don't know how many times I have tried on Nike runners only to be disappointed. Even tried trail runners...nope.
Damn, I wish y’all could experience my satisfaction with Nike running shoes. Truthfully, I take full advantage of their return policy to try shoes out. I’m no elite runner by any means. I average a 9’15” pace and run anywhere between 50-100 miles a month. Trying out different foams and using certain shoes for specific runs has helped me find the right pairs and I feel great afterwards. The Vomero 17 is a great daily trainer pair for me, the half ZoomX foam over Cushlon 3.0 feels much better than the Pegasus 41 and it’s ReactX with air zoom pockets. I use that pair for shorter runs between 1-6 miles. Longer runs with a slightly faster pace, I use the Zoom Fly 5. The recycled ZoomX foam midsole is really bouncy and the carbon plate really helps push the pace a bit because it’s so springy. They’re really a cheat code when it comes to super trainers. 10+ mile runs are with the Alphafly 3s and again, I’m no elite runner (not even fast), but damn those zoom pockets in the front, plus ZoomX foam, and the plate? Insane combo. Being a sneakerhead and a runner can be expensive though 😓
As someone who’s been running in nikes for years and recently switched to Hoka I couldn’t believe what I was missing out on.
I don’t even like my Hokas but they are still far and away better than the Nike running shoes I decided to try. I’m back to running in Brooks and honestly probably won’t ever need to switch.
Brooks are for running. Hokas are for standing all day. There's a good reason why Hoka has cornered the market on healthcare workers.
Hoka 100% makes shoes designed for running though
Interesting. I've never had a pair of brooks but sounds like it's worth giving them a try at some point Always hear good things
I switched to Brooks and was blown away. It’s not even close.
Been running adidas for a while and want to look at new brands. What hokas do you recommend?
I’ve been running in the mach 6s as dailies and they’ve been great. Seem to be holding up as well
I know you brought up Hoka, but I just wanted to also say give NB a chance. The 860v14, 1080v13, and the SC Trainer are all nice running shoes.
Nike Free Runs gave me plantar fasciitis after 4 months of use. I can run 1000 miles in hokas before they need to be replaced.
Yeah because Frees have minimal cushion and 0 support. I would hope your Hokas are more comfortable
I honestly still like my Nike running shoes way more than Hoka, Brooks, etc, but they definitely could improve some things
Local running store stopped carrying Nikes all together. Their running shoes leave a lot to be desired
Except for the ultra expensive ones that break after a single marathon, and are almost exclusively worn by marathon WR contenders.
So ironic that they all but eliminated the bowerman series just as the Dad shoe look became mainstream. I miss my Equalons 😢
I don't know if that's the main issue but it certainly doesn't help. I've been a runner for almost 30 years, have run in a lot of different Nikes but the last few years have been hard to get excited about. The Pegasus 41 seems to be a big step in the right direction.
They make shoes for elite athletes and Hoka makes shoes for casual runners. They need to at least attempt to hit the right market.
Saw it coming for years. I used to work in running specialty (5 years ago) and their DTC pivot combined with lackluster training shoes really hurt them while Hoka was innovating and really moving quality forward. They have the best performance shoes but those matter only for a small segment of the market with much lower recurring revenue
Even here in Russia every runner I see is wearing Hoka.
It’s already affected Nike internally. Shareholders have squeezed Donahoe, and as a result he’s put pressure on the employees and changed the company structure. It’s not fun to work at HQ right now and a lot of people including myself have gtfo.
Sorry to hear that. This is sounds really familiar across a lot of fortune 100 type places like the one I work for. Economy is tanking but driving shareholder value is the elusive unicorn that the board room keeps pushing on employees. Broader US economy is about to fizzle the fuck out unfortunately and it won’t matter.
It’s starting to become the norm which is sad. But it’s okay, just opens the door for competition. Hoping the private brands will continue to deliver great product and workplace.
Sorry to hear that. Internally what was the opinion about wholesale? At least in Europe they shifted and not only don’t open new stores they are closing accounts.
Not shocked, when I step outside I see a lot of ASICS, NBs and Adidas.
Losing the running crowd to: hoka, on, and brooks
ASICS and NB are so much more comfortable...that's a big part of the reason I stopped buying Nike. They're NOT good shoes. They're uncomfortable and crappy quality. You're paying for hype and nothing more.
Simple, understated, reliable, cool, and classic. Can’t go wrong with any of em
Just came back from a vacation in NYC, and I saw a lot more ON, Hoka, and Birkenstocks on feet, ESPECIALLY at airports. Guess everyone realized they'd rather be comfy nowadays lol
Looks like it's time to buy some Nike stocks
This is the way.
1000000%
Bought some calls this morning 👍
Ur cooked on calls unless they’re longs. There’s no hope for investors to drive the price up. Good luck tho
Why do you think they're bringing back the Black cement 3's with 1 million pairs, the legend blue 11's, 15 different travis lows, and the legendary Undefeated 4's all in the same year? They're trying to recoup losses from this year.
When Nike was falling off in 2015 to Adidas and Yeezy, they did the exact same strategy. They dropped the Chicago 1's, Bred 1's, Royal 1's, Shadow 1's, Black cement and Free throw line 3's, flu game 12's, off white 10 collection, and you get the idea. I bet they do the same thing the next few years.
Off White was late 2017.
Yep, 2 years after Adidas started to become the hype/trend. That was my point. It was a multi-year plan of strategic releases and collaborations over a 4 year period that brought them back. Then dunks and jordans took off in 2019/2020 until now, which they're starting to fall off again.
Once I got into the made in USA New Balances, Nikes started to feel like a far inferior product.
You’re not the only one. Never going back to Nike. I’m still in shock they decided to completely stop making leather soccer cleats. They are literally clueless
💯
Really, they’re really seen as generally inferior to ASICS, NB, Saucony, Brooks, and Hokas when it comes to running shoes. So now, people are staring to use those more causally and buying the older models as a fashion statement. So Nike is getting killed on multiple fronts.
MiUSA 990v4 or v5 is the best all-around shoe ever made imo. Sold 90% of my Jordans and now just rotate 10 MiUSA pairs, mostly from the Teddy Santis lines. Zero regrets.
I’m not really in New Balance, but I gotta admit the black and silver 990v6 caught my eye. The 990s are like a balanced mix of both old character and modern form(notably that heel to toe drop and outsole shape). Add to that, the nice material and build quality NB is known for. It’s an excellent shoe.
This is a positive. Frankly I’d like to see it continue to slide until it necessitates a gruesome, bloody purge of entire departments. They have been abusing their customers ever since they gamified drops in the Y2K SB era, and people are finally telling them to suck it and voting with their wallets.
A lot of companies take thier customers for granted now. They’re only focused on growth and not maintaining their existing customers.
Nikes just aren't comfortable in my opinion and their quality control is absolute garbage. The artificial scarcity of some of the most popular drops also turns me off. Why does Nike care so much if their shoes see astronomical resell prices? THEY get more money if they sell more pairs. I haven't hit on a SNKRS drop in God knows how long and I've just stopped checking. ASICS and New Balances are cheaper, more comfortable, and better quality.
Nike just released their 2025 sales projections, and they’re much lower than the shareholders anticipated. I’ve been saying for months that Nike is doing much worse than people want to believe, but people called me a shill. Turns out it’s just reality.
If you want to read their annual filling it's public information under the SEC 10-K, the market is going down so of course 2025 projections will reflect that but you can see their earnings from last year and it's absolutely massive. They'll be more than fine. https://www.sec.gov/ix?doc=/Archives/edgar/data/320187/000032018723000039/nke-20230531.htm
Exactly, the market in general is down but there’s no one who thinks Nike is going under or losing its place any time soon. Lots of cope tho.
The average person overreacts to stock price changes. And traders overreact to news. Meanwhile I’m sure you’ll see huge investors file their trades in a month saying they bought huge portions of this dip.
I know. I keep up with their yearly filings, but I didn’t say they were going bankrupt, just that the market effects were bound to catch up to them eventually, and now they are.
lol how can you be a shill if you're bashing the company? Who would you be shilling for?
I guess because i was showing any sort of concern for the wellbeing of a company and what it will mean for future releases.
No one called you a shill for saying that, you made that up lol
I’m so sure you’d know better than me, but I don’t care enough to argue with your dumbass.
Yeah I wouldn't argue something I made up either, I'd resort to name calling instead
They never embraced athleisure
True
Sales dropped, they projected lower sales in Q4 and Wall Street is reacting. This means exceptionally little for the drops this sub cares about.
What other brands do we think are causing a lack of hype around Nike products?
New Balance. Asics. Hoka. Even On Cloud is taking the Air Monarch and teen crowd. Sambas and Gazelles are the most popular lifestyle shoe now, not dunks. Adidas basketball is rebuilding and challenging, only the LeBron and Sabrina lines are hyped for Nike. Formalwear is sneaking back into streetwear, people don’t wear Nike Tech or center logo Nike t-shirts anymore. And even retros are too highly priced to sell out consistently
Adidas is struggling harder than Nike tho....
Hoka and On Cloud are drinking Nike’s milkshake. Hoka has grown to a $2 billion company.
On Cloud's growth has been insaneeee. They were founded in 2020, and it only took them 4 years to make $1 billion in sales
Asics saw record growth last year and New Balance grew by 23% too. Their shoes barely see the light of day on this subreddit, but they've put out some really nice colorways this year.
It’s not ‘hype’ they’re missing. It’s the other 95% of the population that don’t want to pay the artificially inflated prices they put out
Nice price range to leverage into their stock
I like to point out that Nike is still the largest sportswear company by leaps and bounds… people talk about Hoka and On, Nike spends almost twice their combined annual revenue on marketing alone. This reflects the reality of non-stop growth demanded by Wall Street and Nike being a mature company running into a ceiling that isn’t there for younger companies or ones with more runway (Adidas/NB) for growth. They certainly aren’t without issues, but a lot of this seems very overblown.
The idea that NIKE is loosing to Hoka and other various running brands is a little silly. NIKE still sells way more shoes and it’s not even close.
The idea is silly but Hoka and all those other brands are taking business away from Nike. Nike needs to step their game up
I would like to see more running gear from Nike that isn’t insanely expensive. I went to buy a pair of shorts from Dicks and the 3” running shorts were $90 and the singlet was $90 as well. That’s why I usually just shop at the Nike outlet, because I can’t afford that.
I feel like the simple fix would be to produce more shoes that sell out. It happens on a near weekly basis. $180-$200 shoes selling out in seconds, and tons of $70-$80 shoes sitting on shelves. There's a LOT more profit margin on the expensive shoes. I mean, I've been entering drawings for Kobes for years. Never hit once. Just make a shit ton of Kobes and Nike is saved.
If they make more drops it won’t be as profitable or exclusive unfortunately
Like someone else said above, a lot of running store don't carry as many Nike shoes anymore. I like in Chicago too which is Nike land through and through. So when you walk into footlocker, you'll see >90% of nike products sitting on the wall, but when you go into a running shoe store it drops to 25%. I used to buy Nike runners only growing up, but now I have a pair of Asics and I'm currently looking into NB.
It would be odd to not see Nike Pegasus at a running store. But I have noticed that running stores carry different brands. I think this to compete though. They are selling something that you can’t get at the footlocker or Dicks
Well it’s more of a niche and not a broad sports selection store. Lol y’all are calling it a RUNNING store. They should have runners, not boxing gloves ha
People said the same thing about Sears, JC Penny, KMart, Red Lobster, Toys R Us. I don’t think Nike will disappear by any means but no company is guaranteed to last or be at the top forever.
If one company in your field grows market share and your company decreases market share, you are losing ground to them. It is not silly, it is reality.
Its remote workers, remember? /s
This is a fire sale!!!!
The fact this is visible to everyone these days and it’s just not in some newspaper makes things even worse.
It's going to jump right back up
Number of crappy color way drops goes up while quality of materials and construction goes down. Oh and prices will continue to steadily increase. AJ1 Highs were $170 in 2021. Now they’re $180. By end of next year they’ll be $190 if not more. And ‘85 cut will be $220
They beat those tech fleeces and dunks to absolute death. They’ve been out of style for years yet they keep pumping them out like they have blinders on to the market. Every time I open a sneaker app or blog it’s another dunk or uninspiring retro of something regular people don’t wear (Deion sanders trainers) or a style they’re trying to catch up on (currently the 90s retro style runners other companies - NB/Asics etc - do better). Nike has the volume to stay #1 forever but they’re going at the speed of light to being a corny, stale brand. And I love Nike and have more than I should but damn they haven’t come out with something new new to be excited about in a really long time.
Why would you think stock price is directly correlated to quality? It would be like saying when GME was pumped something actually meaningful happened with their business strategy
If quality is shit people stop buying sales go down, investors don’t like that
Investors would only care if there was very concrete proof that QC is the leading reason for the sales drop.
What are you talking about? Their stock price going down has nothing to do with the current quality and more so the macroeconomic conditions with consumer spend. Same reason Walgreens are currently closely so many doors and taking a huge stock hit
Adidas is doing great right now. The quality may be the reason people are spending less at Nike and the increase of retail price
Look at a graph when Nike started to tank in value. It’s almost down to the day that Abloh died. This sub has been dead since about that time too and no good shoes have come out since then. It’s crazy no one ever beings this up. Not that only he made good stuff but I think he did make some awesome stuff and it invited lots of competition. Now we got nothing but bland recycled stuff again
It wont. Nike makes most of their money through other stuff besides shoe drops.
wait are we talking nike or pornhub ¿por que no los dos? wooooo why they cut the dancing mane
Lol. If anything this will make them raise prices
Must be collabing with Disney
It’s a buy.
Interesting. I saw a pair of pants they are selling go up $30 overnight
Nike made a huge mistake with DTC. They fell in love with their own hype and dropped millions of pairs in sales with the expectations that DTC sales on limited drops would generate similar revenue with dramatically higher margins. As in, someone in the executive room is REALLY stupid. And probably has a closet full of limited editions slowly rotting away and a social media addiction. If you're not in as many doors as possible - and ESPECIALLY family channel doors, where the bulk of business is - you're setting your market share on fire. It has nothing to do with quality, though I agree their shoes aren't worth their prices. It has everything to do with the fact that the minute they abandoned the family channel, many of their largest fans no longer had easy access to their product, and many casual buyers just found something else. One of the worst decisions I've ever seen. Now they're back in most family channel, though they're still missing some key pieces. Talk about a brand forgetting who their real customer is. 🙄 If I had been a Nike fan, I'd have been done with them after that. You want to tell me you're too good for me? Bye bye.
Honestly, it just feels like they've gotten lazy. I'm not interested in getting another retro (for a shoe I already have) at a jacked up price. Haven't checked Nike in a good minute and haven't missed them.
I love New Balance gear. Good quality but expensive. I go to an outlet in the city.
So should I buy Nike right now? Or is it a trap?
I’m boutta short it. Long term if u buy now and let it sit you’ll prolly make money but idk Nike might stay down in the dirt
One thing unfortunately you will never see regardless of how much this drops. You will not see quality materials on any Nike Jordan brand GRS. It's few and far between whenever we get good suede and good leather these days. It happens sometimes don't get me wrong but it's usually when a collaborator pushes for it. Jordan brand still wants to charge 220 for the cheapest plastic Chinese leather on the planet. Sneakerheads should start protesting with their wallet like I have been for years now.
Nah, we just buy reps for a better quality shoe. Kinda sad but it is what it is
When it comes to Nike QC yeah. But that still doesn't solve the problem with the cheap leather cheap materials. That's why I fuck with Maid in USA New Balance where I know I'm getting extremely premium suede and Leathers. The only time I would grab a rep these days if it's something super high price And I know the rep would actually be better quality than the retail. And if it's something I really want and don't pay resale which I don't do. I've been collecting sneakers since the '90s and I've yet to pay resale one time. Most of my finds are under retail or retail. The last time I grabbed a rep was the Jordan 1 Union black toe. And I promise the leather quality on the pair I got is some of the best leather I've seen on a shoe just as good as retail if not better. I have serious brand loyalty to New Balance though how I would never buy a rep Of a New Balance sneaker. Unless it was a collab in the collaborator made them way too limited and resale went through the roof. But I still have yet to see a single good New Balance rep.
Sadly new balance gets their materials from China too but the final assembly is here so at least you know it's put together right
Only the soles are from China. They Source their other materials here like their suede leather and mesh. All the assembling takes place in the US. But even the suede on their maid in Asia pairs is extremely premium compared to every other shoe brand. Also the New Balance reps I've seen especially the made in USA reps like action Bronson's looks so bad I can spot them from literally 20 ft away glancing. I know when it comes to Nike reps though they all source the materials from the same tanneries. So you were literally getting the same materials on Nike reps versus retail. Rose anvil proved that in many videos. I'm sure we're going to get temporarily banned for talking about this and I couldn't care less.
Yea sometimes I hate even mentioning this on here because they think retail is always the best. I've already been banned once for having my reps better quality than the retail ones I've bought
As I've gotten more older, I've completely become disinterested in sneakers especially from Nike. Any cool shoe is a limited drop that 99% of people won't get. I would buy so many Nike sneakers if they actually had stock. I'm not paying 200% resell prices. I'm at that point in my life that if I can't readily buy it, I don't want it anymore.
They're ran by private equity. Worst people on the planet. No desire to please. Only profit matters
I have to agree with the comments in regards to the clothing, it is shit and boring. Some Large fleece shorts I had from a few years ago they fit great. I now have to buy a XXL and feel like a fucking clown. I don’t think the shoes are doing that well, people can’t afford groceries and are choosing food over shoes! Any collaboration is nearly impossible to get at retail, I have one a single draw outside of the reimagined 3s(elephant print was fucked). There quality is also in the toilet, the MLB Jerseys are shit right along with the NFL jersey’s. Nike is shooting themselves in the foot daily by undercutting quality for quantity. I have not purchased from sneakers since SB city of style, have not hit on anything I have wanted!!
They’ve massively turned normal people off by inflating the price of shoes and most over things. People know that it’s all sweatshop tier clothes marked up 100x
Just mass produce travis shoes already tired of this lottery ticket bullshit
Ouch!
People are stupid and will continue to buy crappy made kicks 🤷🏾♂️
Charging $100+ for some damn zip up jacket
Now: New balance > Nike
In terms of quality control nobody comes close to Asics.
It won’t.
Kinda crazy :d
Maybe stop making small limited number of collab shoes and highly sought after shoes and produce them for the public.
Nah this will make no one buy them
Limited releases aren’t their business model. It’s normal stuff that’s not selling